CASE STUDY
AEYR GLOBAL
TIMELINE
02.2024 - 05.2024
Brand Guidelines
Conference Assets
DELIVERABLES
External Communications
Internal Documentation
MY ROLE
Freelance Graphic Designer
A visual refresh of an innovative medical education brand.
BRAND GUIDELINES
I was tasked with designing a brand guideline deck with the new logo, color palette, and type specs generated from the company’s rebrand. This guide visualizes the core values of the brand, and explores the use and application of the design styling. I created new elements and visual standards to coincide with the brand materials.
KEY COMPONENTS
FINAL DISPLAY
CONFERENCE ASSETS
I was tasked with designing assets for a sales conference the company was attending and hosting at. I worked with the marketing and operations team to determine what key points to feature in their print materials, and proceeded with designing the handheld flyer and pop up banner.
FLYER
POP UP BANNER
PHYSICAL DISPLAY
EXTERNAL COMMUNICATIONS
Following my design of the updated brand guidelines, I was tasked with creating public facing materials with the refreshed branding. These included new business cards and email signatures for each team member, and social media assets for profiles and banners.
BUSSINES CARD TEMPLATE
SOCIAL MEDIA PROFILES
INTERNAL COMMUNICATIONS
In addition to the external deliverables, I was tasked with implementing the new branding into internal document files. This included letterheads, contracts, and invoices. I also put together templated slides each with different use cases for the company’s sales/client facing presentations.
